How to plan your Website?

A simple guide for the beginner or start-up entrepreneur


If you already have a business idea, a project, a hobby or a working company that you want to share with the world, you've probably asked yourself how to plan a website? A website or e-shop can help you reach a wider audience, build your brand and generate revenue. But how do you plan a website or e-shop that meets your goals and expectations? What are the steps to a successful website?

In this article, we will go through the process of planning a website or e-shop from start to finish. We will cover the topics:

  • How to set objectives and target audiences for the website
  • How to choose a domain name and between different web hosting providers
  • How to design and structure your website or e-shop.
  • How to create and optimise website content easily
  • How to market and promote your website.

By the end of this article, you will have a clear understanding of how to design a website or e-shop that meets your needs and attracts visitors. Whether you want to create a blog, a portfolio, a company website or an online shop, this guide will help you get started.

How to define the objectives and target audiences of your website?

The first step in planning a website or e-shop is to define its objectives and the target audiences. This will help you set your goals, choose the right tone and tailor your content to your ideal customer. To define your objectives and target audience, you need to answer the following questions:

What questions do you need answers to?

  • What is the main purpose of a website or e-shop? What do you want to achieve?
  • Who are the potential visitors or customers? What are their demographics, interests, behaviours and pain points?
  • What value do you offer your visitors or customers? How does the website solve their problems or help them get what they want?
  • What activities do you want visitors or customers to do on your website or e-shop? Do you want them to subscribe, buy, contact, share or do something else?
  • How do you measure the success of your website? What are the key performance indicators (KPIs) you use to monitor your progress and results?

To answer these questions, you can use a variety of tools and methods, such as brainstorming, market research, competitor analysis, surveys, interviews, personas and user stories. These will help you gain insights into your niche, competitors and target audience. You can also use tools such as Google Analytics, Google Trends and Google Keyword Planner to learn more about your target audience's behaviour, preferences and search intentions.

Once you've defined your objectives and target audiences, you can write a mission statement that summarises your brand vision and value proposition. A mission statement is a short and catchy sentence that describes what your website or e-shop does, who it serves and how it is different from others. Here are some examples of mission statements for popular websites and e-shops:

Some examples of mission statements

  • Amazon: To be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online.
  • Netflix: To entertain the world with TV shows and movies across a wide variety of genres and languages.
  • Spotify: To unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.
  • Airbnb: To help create a world where anyone can belong anywhere, providing healthy travel that is local, authentic, diverse, inclusive, and sustainable.

A mission statement will help you to better communicate your goals and values to your target audience and stakeholders. It will also help you stay focused and consistent throughout the development of your website.

How to choose a domain name and web hosting provider

The next step in planning a website or e-shop is choosing a domain name and web hosting service. The domain name is the Internet address of your website or e-shop, for example www.ettevõ A web hosting service is a service provider that stores the files of your website or e-shop and makes them available to visitors.

Choosing a domain name and web hosting service is an important decision that can affect the visibility, reliability and security of your website. Here are some tips to help you choose the right domain name and web hosting for your needs:

  • Choose a domain name that is relevant, memorable and easy to spell and pronounce. Avoid using numbers, hyphens or abbreviations that may confuse visitors or customers.
  • Choose a domain name that reflects your brand identity and value proposition. Use keywords that describe your niche, products or services. You can also use your own name or a creative name that stands out from the crowd.
  • Choose a domain name with a suitable extension, such as .ee, .eu, .com, .net, .org, .biz or .co. you can also use a country-specific extension for a specific target country, such as .uk, .ca, .au or .in if you want to target a specific market. You can also use a niche-specific extension such as .shop, .blog, .art or .travel if you want to highlight your industry or category.
  • Choose a web hosting service that offers reliable, fast and secure performance. Check out features such as uptime, speed, bandwidth, storage, security, backup and support. Compare different packages and prices to find the best value for money.
  • Choose the web browser that supports the platform or software you want to use to create your website or e-shop. For example, if you want to use WordPress, you could choose a dedicated WordPress web hosting application that is designed and optimised for it. The location of the web hosting service provider's servers is also important. If you're setting up an e-commerce site for the Estonian market, it's not a good idea to use a web hosting service based in the US or Asia.
  • Choose a web presence that offers scalability and flexibility. You may want to start with a basic package and then move up to a larger package as your website or e-shop grows and attracts more traffic.

You can use a variety of tools to choose a domain name and web hosting, for example there are good web hosting solutions in Estonia: - 6 months free of charge and

Foreign web hosting providers: WPengine, Flywheel, GoDaddy, Bluehost, SiteGround.

They will help you search for available domain names, register a domain name and choose a web hosting package. You can also use tools like Pingdom, GTmetrix and Google PageSpeed Insights to test your web browsing speed and performance.

Once you've chosen your domain name and web hosting, you can launch your website or e-shop online. In the web host, you can configure your email accounts, SSL certificates and other settings to increase the security of your website.

Website design and layout

Website design and layout is not just about aesthetics. They have a direct impact on your website's usability, visitor engagement and conversion rates. Therefore, it pays to invest time and resources to ensure that your website design is not only beautiful, but also functional and user-friendly.

  • Esmamulje: Visitors will be impressed by your website within seconds. That's why it's important that your website design is modern, clean and professional.
  • Brand consistency: Use the same colours, fonts and tones that are consistent with your lodge's brand identity.
  • User-friendliness: The design of the website should be intuitive and simple, so that visitors can quickly find the information they need.
  • Visual hierarchy: Important information should be highlighted and easy to find.
  • Trends: While it's important to stay up to date with website design trends, you should choose the ones that best suit your brand and target audience.

How to create and optimise website content

The fourth step in website planning is content creation and optimisation. Content includes elements such as text, images, videos, sound and interactive features.

Creating and optimising content is an important part of website planning as it can affect web reputation, authority and search rankings.

What type of content does your website need?

  • Articles: Want to share information, news or your knowledge? Regular and quality articles help to increase the authority of your website and improve its visibility in search engines.
  • Videos: Visual content is often able to convey information more quickly and emotionally than text, and is often the most impactful.
  • Gallery: If your field requires an outstanding visual presentation, like photographers or designers, then impressive image galleries are essential for a website.

Here are some simple tips to help you create and optimise your content:

  • Content that is relevant, valuable and engaging. The content should be relevant to the objective, the target audience and the value proposition. It should also provide useful information, solve a problem, answer a question or inspire a visitor to take action.
  • Content that is original, authentic and trustworthy. The content should reflect your own voice, style and personality. It should also be backed up with facts, figures, sources and testimonials.
  • Story content that is clear, concise and easy to read. The content should use simple and direct language, short and active sentences, grammar and punctuation. It should also use headings, subheadings, lists and bullet points to break up the text and highlight key points.
  • Create content that is optimised for search engines and users. Content should use keywords, headlines, meta descriptions and titles that match the target audience's searches and queries on search engines such as Google or Bing. It should also use images, videos and other media that enhance the message and appeal to the audience.
  • Create content that is consistent and up-to-date. Content should follow a consistent tone, style and format throughout the website. It should also be regularly reviewed and amended to ensure it is accurate, relevant and up-to-date.

You can use a variety of tools and resources to create and optimise your content, such as Google Docs, Grammarly, CoSchedule Headline Analyzer, Rankmath SEO and Unsplash. These can help you write, edit, format and optimise your content for search. You can also use tools like Google Search Console and Google Analytics to monitor and improve the performance and user experience of your content.

How to optimise your website for search engines?

  • Keyword analysis: Think about what words and phrases your target audience might use in search engines. Incorporate these keywords into your website content, meta descriptions and URLs.
  • Quality content: Search engines value quality and relevant content. Provide value to your visitors and update your content regularly.
  • Technical SEO: Make sure your website loads fast, is mobile-friendly and that all pages are indexed correctly.

Read more SEO services on

How to market your website

The final step in planning a website is marketing and advertising your website. This includes promoting your website, attracting and retaining visitors or customers.
To successfully market your website or e-shop, you need to consider the following methods:

  • Market your website through different channels such as social media, email marketing, content marketing, influencer marketing or paid advertising. These can help you reach your target audience, drive traffic to your website and make sales.
  • Promote your website or e-shop using various techniques such as search engine optimisation (SEO), conversion rate optimisation (CRO) and user experience optimisation (UXO). These can help you improve your search rankings, conversion and build lasting customer relationships.
  • You can use various tools and services to promote your website, such as Smaily, Mailchimp, Hootsuite, Buffer, BuzzSumo, Google Ads, Meta Ads, LinkedIN Ads, etc. These will help you manage and optimise your marketing campaigns.

Choose which tools you want to use for marketing your website, and then you can create your own marketing budget.

Website budget and resources you need

Creating a website is an investment in your business or personal brand. As with any investment, it is important to think about budget and resources to ensure the success and sustainability of the project.

Planning the budget and resources for a website requires a considered approach. Invest enough time and resources to ensure the success of the project and its long-term performance.

How to set a budget for your website?

  • Objectives: Define what you expect from your website. Is it a simple business-card type of website or a sophisticated e-shop? Your objectives will have a direct impact on the budget of the website.
  • The functionalities you need: The more special features and customisation you need for your website, the bigger the budget is likely to be.
  • Design solution: A simple designed, ready-made website is always cheaper than a tailor-made website.

What resources are needed?

  • Designer: If you want a unique website design, it makes sense to hire an experienced web designer.
  • Developer: A web developer is needed for the functionalities and the construction of the website. He or she will ensure that the website runs smoothly and is secure.
  • Content creator: Good content is one of the keys to a website's success. A content creator can help you create engaging and search engine optimised content.

In summary, how to plan a website?

Planning a website or e-shop can be a complex process. It requires careful research, analysis, planning and execution. By following the simple steps and tips outlined in this article, you can design a website that meets your goals and expectations. And on that basis, you can bring in a developer to help you with the more complex work.

Follow these 5 steps to plan your website:

  • Define your objective and the target audiences the website is aimed at
  • Choose a domain name and web hosting service for your website
  • Design and structure your website
  • Draw up a budget and think through what resources you need
  • Create and optimise quality content for your website
  • Actively market and promote your website.
  • We hope this article will help you to get started with planning your website. If you need help with your project, please contact us: or through contact form.